Every product brought into a market goes through a product life cycle, the asphalt roofing shingle system is still very much in its Introductory phase, this can simply be because of the amount of competition in terms of other roofing products on the market.
Recently Global Innovative Building Systems surveyed many Architects, to get their opinion on the system and how the Shingle Roofing System could generate more traction in larger scale developments. The understanding of each of the elements of the system working together was perfectly executed and understood.
We in turn also understood what Architects looked for when specifying a roof covering: They generally look for low maintenance, durability, long life span, easy to install, waterproof and cost was mentioned on all occasions.
Understanding what they look for when specifying a roof covering is very important and we highlighted the benefits of various products competing with the roofing shingle system:
| Consumer Wants: | Shingles | Thatching | Sheeting | Slate | Tiles |
| Maintenance Free | 1 | 0 | 0 | 0 | 0 |
| Waterproof | 1 | 1 | 1 | 1 | 0 |
| Wind Resistant- 80km/h | 1 | 1 | 0 | 0 | 0 |
| Security Benefit | 1 | 0 | 0 | 0 | 0 |
| Versatility in Design | 1 | 0 | 0 | 0 | 0 |
| Lifetime Warranty | 1 | 0 | 0 | 0 | 0 |
| Ease of Installation | 1 | 0 | 1 | 1 | 1 |
The main concern of using the system was purely from a cost perspective, studies have shown however, that the initial outlay on your roof covering for the system is costly, but if you calculate the saving on maintenance using other materials, the figure most certainly balances out. The system clearly ticks all the boxes, architect Cameron Jamie mentions from Archen Architecture, he especially likes the warranty and colour variations that come with the shingle roofing system, this leaves room to play with design and use organic architecture for versatility in design.
If you are looking at making your development truly vibrant, don’t overlook the power of using colour on your roof to help coordinate exterior accents like paint, trim and even landscaping. TruDefinition Duration Shingle range can bring it all together- helping to improve your developments aesthetics and value – with maximum vibrancy and colours you won’t find anywhere else. Whether you looking to add more drama to your home or give it a knockout new look, you’ll be amazed at the difference the Shingle Roofing System can make.
